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Google's architectural overview — an introduction to Google's inner workings
Google keeps tweaking its search engine, and now it is more important than ever to better understand its inner workings. Google lured Mr. Manber from Amazon last year. When he arrived and began to look...
View ArticleWhat is the practical benefit of learning Google's internals?
I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week. Not matter how well I try to explain it, it is a complex subject. I should have started the first...
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Google's Architectural Overview (Ilustrated) — Google's inner workings part 2
For this installment of my Google's inner workings series, I decided to revisit my previous explanation. However, this time I am including some nice illustrations so that both technical and...
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Like Flies to Project Honeypot: Revisiting the CGI proxy hijack problem
CGI proxy hijacking appears to be getting worse. I am pretty sure that Google is well aware of it by now, but it seems they have other things higher on their priority list. If you are not familiar with...
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PageRank: Caught in the paid-link crossfire
Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and...
View ArticleHow to Think Like an SEO Expert
If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what...
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How to Get Googlebot to “Teach You” Advanced SEO
I recently worked on an enterprise-level client’s non-SEO related project where the goal was to confirm or deny that their new product: 1) Was not doing anything that could be considered black hat. 2)...
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Additional Ways to Use Chrome Developer Tools for SEO
I recently read Aleyda’s excellent post about using Chrome Developer Tools for SEO, and as I’m also a big fan of DevTools, I am going to share my own use cases. Misplaced SEO tags If you are reviewing...
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Site Mergers and Rebranding Without Losing SEO Traffic
Similar to site migrations, site mergers and rebrandings are usually problematic for businesses. Whether it’s a large corporation or a burgeoning startup, changing urls without comprehensive redirects...
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Forecasting SEO Traffic When There is no Historical Data
Every company website is different, so SEO best practices must be evaluated on a case-by-case basis. Usually, clients come to us when there are clear SEO issues with an existing site that need to be...
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